What’s in a name? You might well ask. But, beginning next week, Workforce Central Florida will attempt to re-brand itself with a new name, new look and perhaps a re-dedication to its core mission – putting Central Florida residents to work.
As part of a re-branding effort of Florida’s 24 regional Workforce boards, Workforce Central Florida will now be known as “CareerSource Central Florida.”
According to Orlando Business Journal, the agency will also roll out a new orange, blue and green tri-arrow logo representing talent, employers and resources, along with new signage and website.
The job agency received $77,000 from a total of $1.5 million for the rebranding effort.
In recent years, several of the workforce boards – particularly Tampa and Orlando – have been embroiled in controversies. In 2011, the Orlando job agency embarked on a marketing campaign at a reported cost of $14,000, that entailed handing out of red capes to job seekers.
And, Gov. Rick Scott has been critical of the workforce boards saying that contracts without bids have been approved and that board members may have voted on contracts that they were awarded, and in some cases, did not disclose it.
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