Visit Orlando announced that the destination welcomed 75,333,800 visitors in 2024, an increase of 1.8% over 2023.
Domestic visitation to Central Florida grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.
“It’s only fitting that we announce our visitation during National Travel & Tourism Week, a time to celebrate the hard work and dedication that drives Orlando’s tourism industry forward for the benefit of our entire community,” said Visit Orlando President & CEO, Casandra Matej. “Every January, visitation starts at zero—and through strategic marketing and the strength of our world-class experiences, we welcome millions of visitors each year. This level of visitation means that visitors to our destination are fueling our economy – supporting local businesses, which in turn creates jobs and pathways to advancement, and helps residents sustain a quality of life rarely found in cities of our size.”
Canada remains the top international market to Orlando with 1.29 million visitors, representing a 2.7% increase over 2023 and setting a new record for the second consecutive year. The U.K., Brazil, Mexico and Colombia rounded out the list of the top 5 origin markets. Canada, Mexico and Colombia remained well above pre-pandemic levels during 2024, while visitation from the U.K. continued a slower but steady recovery (up 3.5%), reaching 907,900. Trips from Brazil remained consistent, showing a slight 0.2% growth in 2024.
2024 International travel results – Top 5 Origin Markets:
- Canada: 1,290,300 (up 2.7%)
- U.K.: 907,900 (up 3.5%)
- Brazil: 697,200 (up 0.2%)
- Mexico: 438,000 (up 1.5%)
- Colombia: 343,000 (up 13.6%)
Overall, the 2024 visitor mix continued to skew toward leisure, representing 81% domestic leisure, 10% domestic business and 9% international visitation. The group meetings segment also recorded a solid year-over-year gain, increasing by 3.9% to reach 5,616,000 visitors.
Earlier this week, Visit Orlando released the latest monthly TDT insights for March and the travel outlook for the coming months. Despite softer performance in March, attributed to the shift of the Easter holiday from March in 2024 to April in 2025, Orlando’s travel forecast remains strong. Advance hotel bookings from April through June are pacing 2.5% ahead of last year, with short-term rental bookings also pacing 16% ahead, signaling strong continued demand.
This summer, the Theme Park Capital of the World is evolving with exciting new experiences – including Epic Universe, the first new theme park in 25 years. From world-class attractions and accommodations to diverse dining options, sporting events and entertainment for every budget, Orlando offers something new to help create the perfect vacation. Visitors (and locals) can explore exclusive Visit Orlando savings online.
Florida also set a tourism record. Governor Ron DeSantis said that latest data confirms that Florida set a new all-time annual record in 2024 with 143 million visitors, an increase of 1.7% over the previous record set in 2023.
