All three key performance metrics in the Orlando hotel industry were positive during the week June 27-July 3rd, according to data released from Smith Travel Research (STR). 
Orlando hotel occupancy increased to 67.8 percent for the week ending July 3rd compared to 61.4 percent for the same period in 2009, representing an increase of 10.3 percent. The Harry Potter Theme Park grand opening the week before, which has seen large crowds flocking to Universal Studios, undoubtedly would have contributed to the growth in hotel occupancy.
The Average Daily Room (ADR) rates in Orlando also increased to $85.73, where it stood at $79.03, the same week in 2009, an increase of 8.5 percent.
The Revenue per available (RevPAR) room, one of the most important gauges of health among hotel operations, increased to $58.10, a whopping 19.7 percent, from the $48.56 posted the year before.
