The U.S. hotel industry posted declines in all three key performance measurements during the week of 27 September – 3 October 2009, according to data from Smith Travel Research.
In year-over-year measurements, the industry’s occupancy fell 5.8 percent to end the week at 55.8 percent. Average daily rate dropped 8.3 percent to finish the week at US$95.51. Revenue per available room for the week decreased 13.7 percent to finish at US$53.30.
Orlando, Florida, according to Smith Travel Research has seen too, decreases in these three key performance measures. Occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPAR).
Occupancy in Orlando decreased by single digits, that is, -8.1 percent to 43.6 percent. Three markets experienced double-digit occupancy decreases: Houston, Texas (-40.5 percent to 52.2 percent); New Orleans, Louisiana (-23.2 percent to 45.2 percent); and Nashville, Tennessee (-12.2 percent to 52.2 percent).
With regard to ADR, Orlando reported a decline of over 15 percent, (-16.9 percent to US$80.89).
New York, New York, posted the largest ADR decline, down 20.9 percent to US$234.45. Along with Orlando, four other markets reported ADR decreases of more than 15 percent: Houston (-19.1 percent to US$92.52);; Phoenix, Arizona (-16.0 percent to US$99.12); Seattle, Washington (-15.4 percent to US$106.83); and Miami-Hialeah, Florida (-15.3 percent to US$108.79).
Houston reported the largest RevPAR decrease, falling 51.8 percent to US$48.32. Four other markets posted RevPAR decreases of more than 20 percent: New Orleans (-31.0 percent to US$44.14); Orlando (-23.7 percent to US$35.23); Phoenix (-21.6 percent to US$48.35); and New York (-20.7 percent to US$180.13).
Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest increases in all three metrics.
Occupancy was up 20.6 percent to 84.4 percent, ADR rose 2.2 percent to US$165.49, and RevPAR increased 23.2 percent to US$139.65.
Among the Chain-Scale segments, the Luxury segment was the only segment to end the week without a decline in all three metrics, posting a 0.7-percent increase in occupancy to 62.1 percent.
About STR & STR Global:
For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
