Frustrated over the lack of marketing progress and with their Northwest Florida members already hurting, the state’s hospitality industry has launched its own effort to get tourists back to panhandle beaches as the busy summer season approaches.
The Florida Restaurant and Lodging Association has launched its own print and radio campaign to offset bad press surrounding the BP oil spill. Lacking an effective statewide response, the industry group has gone its own way with a $250,000 media buy in targeting markets within driving distance to the panhandle’s sugar-white beaches.
Help should be on the way.
Criticized for an apparent lack of urgency, Gov. Charlie Crist announced Wednesday that BP had transferred $25 million to help the state pay for television advertising to critical summer markets.
Listen to Radio Ads below:
Source: The News Service of Florida