Frustrated over the lack of marketing progress and with their Northwest Florida members already hurting, the state’s hospitality industry has launched its own effort to get tourists back to panhandle beaches as the busy summer season approaches.
Help should be on the way.
Criticized for an apparent lack of urgency, Gov. Charlie Crist announced Wednesday that BP had transferred $25 million to help the state pay for television advertising to critical summer markets.
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Source: The News Service of Florida