Orlando hotel industry performance remained virtually flat in all three key performance measurements for the week ending August 21, according to data released on Monday from Smith Travel Research (STR)
Orlando hotel occupancy remained unchanged at 58.2 percent during the week August 15-21, where it stood for the same period in 2009.
The Average Daily room (ADR) rates in Orlando registered a slight decline to $76.61, from $76.92 on year ago, a drop of 0.4 percent.
The Revenue per available (RevPAR) room, one of the most important gauges of health among hotel operators, also showed a small decline. For the week ending August 21, RevPAR was $44.57 from the $44.74 posted the year before, a decrease of 0.4 percent.
The virtually unchanged performance of the Orlando hotel industry for the week ending August 21, was in contrast to the week before where all three metrics increased.
Occupancy rose to 64.9 percent during the week ending August 14, compared to 60.3 percent for the same period in 2009, an increase of 7.7 percent.
ADR was $79.03 up from $74.89 one year ago, an increase of 5.5 percent.
RevPAR rose to $51.30 from $45.12 for the same period in 2009, an increase of 13.7 percent.
The U.S. hotel industry is projected to end 2010 with increases in two of the three key performance measurements, according to STR’s forecast update.
STR projects 2010 occupancy will increase 4.4 percent to 57.1 percent, average daily rate is expected to end the year virtually flat with a 0.1-percent decrease to US$97.74, and revenue per available room to rise 4.3 percent.
