All three key performance indicators in the Orlando hotel industry were positive during the week ending July 17, according to data released from Smith Travel Research (STR). The data also revealed that for the month of June 2010, there was growth in the key metrics when compared to one year ago. However, for the first six months of the year, the softness in the industry is evident compared to 2009.
Orlando hotel occupancy increased to 75.2 percent during the week, July 11-17, compared to 66.8 percent for the same period in 2009, representing an increase of 12.5 percent.
The Average Daily Room (ADR) rates in Orlando also increased to $86.49, where it stood at $82.31, the same week in 2009, an increase of 5.1 percent.
The Revenue per available (RevPAR) room, one of the most important gauges of health among hotel operations, increased to $65.00, a whopping 18.3 percent from the $54.97 posted the year before.
Meanwhile, for June 2010, Orlando hotels showed stronger performance in all three indices when compared to 2009.
Occupancy increased to 66.1 percent as against 63.4 percent in June 2009, an increase of 4.2 percent. Average Daily Room (ADR) rates increased by 2.1 percent, from $89.2 in 2009 to $91.07 in June 2010. And Revenue per available (RevPAR) room, increased to $60.22 in June 2010 from $56.59 one year ago, an increase of 6.4 percent.
But, perhaps the softness in the Orlando hotel industry can be seen in the year-to-date indicators, through June 2010 compared to one year ago. The data show a small increase in only one key metric–occupancy–and declines in two others, Average Daily Room rates and Revenue per available room.
Occupancy increased to 65.1 percent year-to-date through June 2010 compared to 63.2 percent one year ago, an increase of 3 percent.
Average Daily Room (ADR) rates however, declined to $95.59 from $101.02, representing a drop of 5.9 percent.
Similarly, Revenue per available room, stood at $62.23, year-to-date through June 2010, dropping from $64.25 one year ago, a decline of 3.1 percent.
