The Orlando hotel industry continued to struggle in May 2010, when compared to one year ago, as two of three key performance measurements declined, according to data compiled by Smith Travel Research (STR).
Orlando’s occupancy ended the month at 57.8 percent, a mere 1.2 percent increase from one year ago, when it stood at 57.2 percent.
In year-over-year measurements, the Average Daily Rate (ADR) in May was $88.39 compared with $99.43, a decline of 11.1 percent.
Revenue per Available Room (RevPAR), a critical indicator in determining the health of the hotel sector, stood at $51.13 in May 2010, a decline of 10 percent from the $56.83 posted one year ago.
