Orlando hotel occupancy rate increased slightly to 65 percent for the week ending February 27th, compared with 64.5 percent for the same period in 2009, Smith Travel Research (STR) said.
Average Daily Room (ADR) rates in Orlando declined by -5.4 percent to $100.23 from $105.94 where it stood for the same week in 2009.
Meanwhile, Revenue per available (RevPAR) room–a measure of the financial performance in the hospitality industry and one of the most important gauges of health among hotel operators–was $65.06, a decline of -4.8 percent, from the $68.34 that was posted the year before.
As a whole, the U.S. hotel industry reported mixed results in the three key performance measurements, said STR.
In year-over-year measurements, the industry’s occupancy ended the week with a 2.5 percent increase to 55.3 percent, average daily room rates dropped 4.7 percent to finish the week at US$96.06, while Revenue per available room for the week fell 2.3 percent to finish at US$53.15.
The Luxury segment was the only Chain Scale segment to end the week with increases in two of the three key metrics. The segment’s occupancy rose 11.4 percent to 68.3 percent and RevPAR was up 3.3 percent to US$162.09.
