Neolith, the world’s leader in the sintered stone industry, celebrated the end of a magical week of encounters and in-person activities at KBIS 2022 in Orlando – North America’s largest kitchen and bath show. With an estimated attendance of more than 80,000 people at the Orange County Convention Center, Neolith used the event to launch its newest collection of 8 colors exclusively designed and thought of for the North American market, The New Classtone Collection.
Neolith was also a brand that came to give its best at KBIS. The company was awarded by KBIS’ officials with a Best Booth Honorable Mention Award for being the brand that delivered an outstanding attendee experience, showcasing best innovation, creativity and thoughtful design. The awarded booth featured two state-of-the-art kitchens, a magnificent bathroom, an elegant conference room and other amenities including a major eye-catching palm tree application towering more than 13 feet tall displaying the brand’s versatile colors and finishes, all housed within a spectacular 2,400 square foot space. The booth was not just visually stunning, it was also the perfect environment for the brand to present its new consumer-driven global brand platform, touch.feel.live, which proposes a journey from the most tangible and experiential to the most sensitive and evocative. See photos of Neolith’s booth below.
“KBIS was the perfect time and place to unveil The New Classtone Collection,” said José Luis Ramón, Neolith’s CEO, who was in Orlando for the event. “I had the pleasure of being part of a memorable journey at KBIS, welcoming thousands of architects, designers and consumers who were inspired by our brand.”
This new collection is the culmination of Neolith’s unique ability to adapt to market changes and create region-specific collections that inspire and make of Neolith a love brand among local architects, designers and consumers.
“It was truly an honor to meet so many end consumers, industry professionals and brand lovers from North America at the show,” said James Amendola, Executive Vice President of North America at Neolith. “Hearing their feedback and listening to them first-hand is a gift which impulses us to keep on fueling their passion for our brand. 2022 is going to be another memorable year for us, after closing our best year so far, which will serve to make us better as we keep on inspiring the creation of unique spaces with Neolith.”
“Unveiling our newest collection, innovations and new brand identity to our eager attendees was thrilling to witness, given the positive reaction from the media and A&D community,” Ramón added. “It is further proof that our approach of listening closely to consumers is paramount for our continued success.”
Here are some photos from the Orange County Convention Center featuring Neolith’s booth:
