“Effective immediately, the stadium formerly known as the Orlando Citrus Bowl, will be known as Camping World Stadium thanks to a new, long-term exclusive agreement as the stadium’s new naming rights partner,” according to a release from Florida Citrus Sports.
The stadium formerly known as the Citrus Bowl is owned by the city of Orlando, but it is operated and manged by Florida Citrus Sports. While full details of the 10-year naming rights deal have not been released, WFTV News reported on-air: “The little more than a million dollars a year will go to Florida Citrus Sports.”
If accurate, for just over a million dollars a year to Florida Citrus Sports, the taxpayer-funded Citrus Bowl is now named Camping World Stadium.
“We’re proud to partner with Florida Citrus Sports and the Central Florida community to help build memories for the next generation of residents and visitors,” said Marcus Lemonis, chairman and CEO of Camping World. Kentucky-based Camping World is a retailer of recreational vehicles and recreational vehicle services.
“We’re proud to integrate Camping World, a brand that is the leader in its industry, with all that we continue to do at Camping World Stadium to grow economic impact and improve the quality of life for Central Floridians,” said Steve Hogan, CEO of Florida Citrus Sports.