On average, women text more than men and also generally perform more online shopping than men, according to just released data from The Nielsen Company. Analysis of US mobile consumer behavior in the last quarter of 2010 shows in an average month, women send and receive 717 SMS text messages, 30% more than the 552 sent and received by men.
Women also have a smaller 12% advantage in number of mobile calls made in an average month (181 compared to 161).
Not surprisingly, teens text most of any age group. An examination of mobile behavior of 13-to-17 year old found that they send and receive a staggering 3,276 SMS text messages in an average month. This is close to double the next-highest average number of average monthly SMS text messages (1,671), held by 18-to-24-year-olds. Compared to the 46 SMS text messages sent in an average month by mobile users age 65 and older, teens send and receive about 71 times as many texts.
