Target Corporation is maintaining 2024 prices on key back-to-school items, including its popular list of 20 must-have supplies — still adding up to a total of less than $20 — and last year’s top-selling $5 backpack.
Target’s back-to-school and college plan is aiming to prioritize value, style and convenience across school supplies, classroom essentials, dorm décor and on-trend apparel.
“This is such an important time for everyone preparing to head back to class — or heading off to school for the first time,” said Rick Gomez, Target executive vice president and chief commercial officer. “The Target team will be there for families by holding last year’s prices on key school supplies and standing tall for unrivaled style, quality and exceptional value. We’re proud to be a part of back-to-school and back-to-college traditions. And across our assortment, we have great prices on everything needed to get the new school year off to a great start.”
Target is making back-to-school shopping more affordable by maintaining last year’s prices on must-have supplies and offering more ways for consumers to make the most of their budget so they can have it all — high-quality, on-trend products at a great value — as they prepare for the new school year:
- 20 supplies for under $20. Target is bringing back its popular list of 20 essential school supplies that add up to less than $20 total, including crayons, colored pencils, notebooks, folders and more.
- School items under $5. Over 1,000 back-to-school items are $5 and under, including school supplies starting at $0.25, $2 water bottles and $5 wired headphones.
- First-day-of-school outfits from $5. Cat & Jack outfits start at $5, making it easy for parents to dress young students in affordable, on-trend clothing.
- dealworthy school supplies. New this year, the retailer’s dealworthy brand is expanding its value-priced lineup to include school supplies such as notebooks starting at $0.35, composition books starting at $0.50, lunch sacks at $3 and backpacks at $5.
- Teacher essentials starting at $3.50. Teachers can get classroom-ready affordably, with essentials like storage bins, dry erase markers and classroom décor starting at $3.50.
This season Target is creating value in new ways for back-to-college shoppers, while making it easy to get everything students need to feel at home on campus. Highlights include on-trend, high-quality products at affordable prices, including:
- Apparel from $5 across Target brands Wild Fable, Goodfellow & Co, Universal Thread, A New Day and more
- Storage solutions from $5
- Bedding starting at $10
- Heyday tech accessories from $10
- Trendy lighting and lamps from $10
- Room Essentials Puffer Comforter for $40
Target is also putting its unique mix of top national brands, only-at-Target brands and new partnerships to work for students of all ages, including:
- Champion for Target. Launching in August, the Champion collection for Target will offer a fresh take on Champion’s signature look, featuring a unique line of high-quality, trend-forward activewear and sporting goods for adults and kids — with most items under $40.
- Herschel x LEGO. This new playful collection of a dozen adult and kids’ backpacks, hip packs and lunchboxes combines Herschel’s durable and practical products featuring fun LEGO designs — starting at $28. The assortment will be available to shop in select stores and Target.com beginning in July.
- Studio McGee teen collection. Cozy florals, multi-functional furniture and stylish décor designed for tweens and teens will help them personalize their space beautifully — starting at $16.
- New Target Plus brands and items: Target is expanding its lineup of back-to-school and college essentials from guest-favorite brands, including mattresses and bedding from MLily, licensed wall decor from The Fan-Brand, school uniforms from French Toast and more.
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