Berry Global Group announced an agreement with PureCycle that will provide Berry with PureCycle’s Ultra-Pure Recycled advanced recycled resin. North American consumer interest in package sustainability is rising. According to Berry Global, if given the option to buy products with recyclable or compostable packaging, 47% of Americans opt for recyclable products as their first choice, and 20% prefer compostable products.
Americans are concerned about the environmental impact of products they buy, companies are betting consumers will purchase a product that is clearly labeled as environmentally friendly. As demand for sustainable products grows, customers look to Berry for access to recycled material and packaging design expertise to maintain their brand image and package performance. As a result, Berry continues its leadership position in the converter market for access to recycled plastic material – over 600 million pounds per year by 2025. In addition to its material access, Berry understands the specific design requirements of brands’ products – combining material expertise with product specification needs creates a range of opportunities for advanced recycling technology to be used in the marketplace.
PureCycle’s ground-breaking patented recycling process, separates color, odor, and contaminants from plastic waste feedstock to transform it into ultra-pure recycled polypropylene. The recycling service converts waste plastic into virgin-like plastic fully closing the loop on the reuse of recycled plastics while making recycled polypropylene more accessible at scale to companies desiring to use a sustainable, recycled resin. In support of a circular economy, Berry harnesses advanced recycling to provide an outlet for difficult-to-recycle materials to be given a second life in the form of food-grade packaging. While post-consumer resin often lacks the high-clarity customers desire, circular resins from advanced recycling boast exceptional clarity, answering customer demand.
“Customers look to Berry for unique ways to meet their ambitious sustainability goals. Through our access to advanced recycled resin and technical expertise, Berry is a dependable partner for customers in the implementation of sustainable solutions,” said Tom Salmon, Berry’s Chairman, and CEO. “By using our relationships with top suppliers and the latest technologies, we bring our customers premier access to in-demand circular resins.”
PureCycle is also now the official plastic recycling partner of the Cleveland Browns. The two are teaming up to enhance plastic waste management solutions at the stadium on gameday and advance the sustainability loop at its games. The Cleveland Browns are the first sports team to partner with PureCycle and its PureZero TM waste program as they continue to identify ways to improve plastic-recycling efforts on gamedays and throughout the year.
“We are excited to officially launch our partnership with PureCycle and to make a positive impact in our community together, including through our volunteering event on America Recycles Day,” said David Safer, Vice President of Corporate Partnerships, Cleveland Browns. “The Browns are focused on creating exceptional experiences for our fans throughout the year and on gamedays, and we look forward to incorporating the PureZero TM waste program at our stadium to benefit our organization, our fans and our region.”
PureCycle recently launched its first sustainable plastic product with EC30. PureCycle Technologies is headquartered in Orlando.