The winning team of the upcoming Pop–Tarts Bowl will go home with far more than just bragging rights and a Championship Trophy; they can also expect a belly full of the first-ever Edible Mascot. Because according to the company, when Pop–Tarts tackles College Football, no rituals are safe.
“For sixty years, Pop–Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn’t that include our beloved Football Mascot, too?” said Heidi Ray, Senior Director of Marketing, Pop–Tarts. “Since we announced our title sponsorship of the Pop–Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop–Tarts to upend on game day.”
Pop–Tarts recently unveiled a new Creative Direction featuring “Agents of Crazy Good,” an ingenious crew that come fully frosted and ready to challenge expectations for where the brand can show up next – all while rallying for a chance to be fans’ next snack. The Pop–Tarts Bowl Mascot is an IRL manifestation of this campaign; it will run around the Orlando stadium interacting with fans and, when the final whistle blows, transform into a game-winning snack for the victors, just like in recent advertisements.
The 2023 Pop–Tarts® Bowl airs live on ESPN December 28th at 5:45pm ET. The post-season showdown will unfold as representatives from the Atlantic Coast and Big 12 conferences face off at Camping World Stadium in Orlando, Florida. The NC State Wolfpack will take on the Kansas State Wildcats here in Central Florida.
