Orange County Combats COVID-19 Vaccine Hesitancy with “Community Immunity” Campaign

Orange County Government officials – along with representatives from the Florida Department of Health in Orange County, the City of Orlando, Orlando Economic Partnership, Visit Orlando, Walt Disney World, and Universal Orlando – recently revealed their “I Got My Shot” public safety campaign designed to debunk COVID-19 vaccine myths, highlight trusted voices in the community, and encourage residents to get vaccinated.

The campaign was developed at the request of Orange County Mayor Jerry Demings and has one overriding goal: reach the desired “community immunity” level of 79 percent sooner rather than later. Mayor Demings has already started hinting to lifting the local face mask mandate soon as well.




“We want to make all residents aware of the safety, convenience and benefits of taking the vaccine as soon as possible,” said Mayor Demings. “And for those who have already received their vaccines, we’re asking for your help spreading the word to your family, friends and neighbors.”

There are those in the community who have taken a “wait and see” approach to the vaccine. Orange County hopes to provide guidance and increase trust levels by debunking vaccine myths and driving home the true benefits of getting a COVID-19 vaccine.

“There’s always going to be a certain level of vaccine hesitancy, so we need to ensure everyone knows the COVID-19 vaccine is safe, available, convenient and doesn’t cost anything,” said Dr. Raul Pino, health officer for the Florida Department of Health in Orange County. “With the help of local health care providers, we can disseminate accurate information about the vaccine and further contain the virus and its mutations as we strive to reach herd immunity.”

This campaign is the second phase of the Safer, Stronger, Together county initiative. With national research  showing us that those most hesitant use social media as their primary information source, this campaign has been primarily targeted to live and breathe through social platforms.

In addition, Orange County staff conducted over 250 interviews through targeted focus groups to address our community’s concerns and apprehensions about the vaccine. These responses were then incorporated to help frame this public safety campaign.

Looking ahead to April 26th, Orange County will partner with AdventHealth in a Town Hall setting to answer questions from community members and further combat vaccine hesitancy. More details to follow.

To track vaccination progress, and for more information on the tools you can use to help protect our community against the COVID-19 virus and reach herd immunity as quickly as possible, visit, www.ocfl.net/IGotMyShot.

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