Anticipating the next several months will be rough for cash-strapped Americans and after missing Wall Street’s expectations for earnings yesterday, McDonald’s will undertake three major changes. These are:
- An expanded breakfast
- Offer premium menu items
- Redesign the arches
With these changes, McDonald’s hopes to lure back customers they have lost to other fast-food chains like Panera Bread and Chipotle.
Read more here on McDonald’s strategy to attract back customers.
