Orlando hotel industry posted increases in all three key performance measurements for the weeks ending July 31st and August 7, according to data released today from Smith Travel Research (STR).
Orlando hotel occupancy increased to 68.4 percent during the week, August 1-7, compared to 68.3 percent for the same period in 2009, representing an increase of 0.2 percent. Similarly, for the week ending July 31st, occupancy was 74.0 percent compared to 69.7 percent in 2009, an increase of 6.1 percent.
The Average Daily room (ADR) rates in Orlando also increased to $83.43 for the week ending August 7th, from $79.07 one year ago, an increase of 5.5 percent. For the week ending July 31st, ADR was $84.76 in 2010 and $83.42 in 2009, an increase of 1.6 percent.
The Revenue per available (RevPAR) room, one of the most important guages of health among hotel operators was also positive. For the week ending August 7, RevPAR increased to $57.07 from the $54.00 posted the year before. For the week ending July 31st, RevPAR rose to $62.69 compared to $58.16 for the same period in 2009, an increase of 7.8 percent.
