Gaylord Entertainment and DreamWorks Animation are teaming up to expand family-friendly leisure offerings to feature the Dreamworks Experience.
Before the end of 2011, Gaylord Palms in Kissimmee, will feature DreamWorks Animation’s iconic characters that will include character breakfasts, newly themed Christmastime events, poolside activities in the summer, imaginative food-and-beverage offerings, private birthday parties, festive parades, merchandise and various themed entertainment.
All Gaylord Hotels also plan to feature live appearances by characters from current DreamWorks Animation franchises, including “Shrek,” “Kung Fu Panda,” and “Madagascar,” as well as other future films and characters from the studio.
“We are honored to form such an exciting alliance with one of the most visionary entertainment companies in the world to bring the iconic DreamWorks Animation characters to life for our leisure hotel guests,” said Colin V. Reed, chairman and chief executive officer of Gaylord Entertainment in a statement.
Gaylord anticipates that these new offerings will boost hotel occupancy and revenue, particularly during the summer and holiday periods.
Vacation packages featuring the “DreamWorks Experience at Gaylord Hotels” go on sale in July 2011.
