Tuesday, September 26, 2023
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Florida Tourism Industry Booming: New Single Quarter Record Visitors

Florida saw the largest volume of visitors ever recorded in a single quarter between January and March of this year as the tourism industry is booming in the Sunshine State.

Between January and March of 2023, Florida saw a record 37.9 million visitors, the largest volume of visitors ever recorded in a single quarter.

Florida Governor Ron DeSantis announced the news about the first quarter. “In Florida, we are combatting negative national economic headwinds by promoting policies that support Florida businesses and families and attract record numbers of tourists every day,” he said.

Visit Orlando recently announced that Orlando celebrated record visitors in 2022, ranking as the top U.S. travel destination. It appears that momentum will not be slowing down.

“The Q1 estimates show that 2023 is on track to continue Florida’s outstanding performance in welcoming visitors,” said Dana Young, VISIT FLORIDA President and CEO. “Each quarter shows that Florida is the most sought-after destination for visitors and we are excited to continue our efforts in welcoming more throughout the year. VISIT FLORIDA is proud of the work we have done with our partners in sharing Florida’s sunshine with the world and we thank Governor DeSantis for his unwavering support of our organization and the tourism industry.”

Florida’s strong economy and freedom first policies continue to draw record numbers of visitors that support Florida’s businesses. Florida welcomed 37.9 million total visitors between January and March 2023, according to VISIT FLORIDA estimates. This is the largest volume of visitors ever recorded for a single quarter. A record high of approximately 34.6 million domestic visitors traveled to Florida in Q1 2023, continuing the trend of domestic visitation growth for an eighth consecutive quarter.

Florida welcomed 1.8 million overseas travelers in Q1 2023, an increase of 36 percent from Q1 2022. This marks the closest that overseas visitation has come to full recovery since the onset of the COVID-19 pandemic.

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