The number of Americans using Facebook fell by nearly 1.4 million in early December, according to new data from social media monitoring company SocialBakers. While Facebook FB has more than 167 million users in the U.S. and 1 billion worldwide, the recent drop in monthly active users is still akin to losing the entire population of San Antonio, Texas. “Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” says SocialBakers CEO Jan Rezab.
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