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AAA: Holiday Shoppers Expected to Spend More, Majority Bargain Hunting

Holiday shoppers in Florida, Georgia and Tennessee are getting an early start this year and are ready to spend more money on gifts, according to a recent AAA Consumer Pulse Holiday Shopping survey. More than half of holiday shoppers (51%) have already started buying gifts, compared to 46 percent this time last year.

While the majority of consumers (62%) plan to spend the same amount of money on presents as last year, 14 percent of them plan to spend more money, a 40 percent increase from 2011. More than half of holiday shoppers (57%) plan to spend between $251 and $1,000 on gifts, while one in four (23%) plan to spend up to $250, according to the AAA Consumer Pulse™ survey.

Although consumers plan to spend more money this year, more than two in five shoppers (43%) plan to buy more gifts on sale. Nearly three in four will shop at discount stores like Wal-Mart and Target (73%), or plan to shop on the internet at sites like eBay and Amazon.com (72%).

People plan to forgo crowded stores this year as well, with more than half of consumers (58%) planning to shop during Cyber Monday. Meanwhile, there’s a 10 percent decline in people who plan to shop on Black Friday for a total of 46 percent of shoppers.

For more information on the survey results, visit HERE. 

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