After years of complaining that TV commercials are too loud, viewers may have something to shout about.
Ads can no longer be louder than the programs they interrupt, according to Federal Communications Commission rules taking effect today, collectively called the Commercial Advertisement Loudness Mitigation Act, also known as CALM. The rules were adopted in December 2011, but TV networks, ad production houses and others received a year-long grace period to get their systems in compliance.
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