Amway’s parent company, Alticor Inc., announced on Thursday that, sales exceeded $9.2 billion last year, a 9.5 percent increase over the $8.4 billion recorded in 2009. The 2010 performance marked the 10th sales increase in the last 11 years, a statement from the company said.
“Awareness of Amway’s business opportunity and product brands continues to grow as we invest in brand-building,” said Alticor president Doug DeVos. “We believe in the potential of this business, and so do our distributors. We are aiming even higher for 2011.”
Amway, the world’s second-largest direct selling enterprise, works with more than 3 million distributors who sell the company’s branded products, including NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems.
Last year, in what many dubbed a sweet-heart deal, Amway co-founder and owner of the Orlando Magic, Rich DeVos contributed $50 million toward the construction of the $480 million state-of-the art Amway Center, in Downtown Orlando. As part of the agreement with the City of Orlando, the Orlando Magic is also slated to pay rent of $1 million annually, for 30 years, while receiving all proceeds from ticket sales for Magic games. The remaining funding for the Amway Center is expected to come from bonds which will be paid off by part of the Orange County Tourist Development Tax, collected as a surcharge on hotel stays.
The company said that, despite an economy recovering from a global recession, 2010 was very solid.
Indeed!
