Hard Rock International is joining fans around the world celebrating the world-renowned soccer legend, Lionel Messi, and his first World Cup tournament win. As part of an ongoing partnership with the “LIVE GREATNESS” campaign, Messi teamed up with the brand to launch a new retail collection and spin on the fan-favorite Messi Burger – the Champion’s Edition – this fall.
To honor this incredible win, Hard Rock is keeping the celebration going by extending the run of its limited-edition Messi Burger Champion’s Edition, now exclusively available at Hard Rock Cafe locations through February. Apparently, fans who tuned into the big game at a participating Hard Rock Cafe location received a voucher for a free Messi Burger Champion’s Edition, which can be redeemed during their next visit. Lucky them.
“Hard Rock team members around the globe are celebrating this momentous achievement for our partner and friend, Lionel Messi, and enjoying Champion’s Edition Messi Burgers in his honor,” said Jim Allen, Chairman of Hard Rock International. “Teaming up with great partners allows Hard Rock to deliver on the excitement and unique experience our fans worldwide love and have come to expect from our brand. We can’t wait to see what our continued partnership with the greatest of all time brings in 2023.”
The Messi Burger Champion’s Edition features three complimentary dipping sauces: aioli, Latin chili and Messi’s favorite, chimichurri; perfect for pairing with the burger and dipping hot fries for an overall winning taste experience. The Messi retail collection dropped in November and includes hoodies available for purchase in the Rock Shop at Hard Rock Cafe locations worldwide. Fans can also immerse themselves in the action and unlock unique 3D augmented reality experiences with select hoodies in the collection when they scan a QR code.
Of course, there is a Hard Rock Cafe located at Universal Orlando’s CityWalk for your local enjoyment or for traveling tourists.
