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Broke Consumers Are Crushing McDonald’s

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Anticipating the next several months will be rough for cash-strapped Americans and after missing Wall Street’s expectations for earnings yesterday, McDonald’s will undertake three major changes.  These are:

  • An expanded breakfast
  • Offer premium menu items
  • Redesign the arches

With these changes, McDonald’s hopes to lure back customers they have lost to other fast-food chains like Panera Bread and Chipotle.

Read more here on McDonald’s strategy to attract back customers.

 

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