United Arts of Central Florida announces a new fundraising appeal that focuses on mobile and online giving. The Art of Giving campaign was crafted to educate the community about local arts and culture by bringing attention to the vital role United Arts plays. Developed with local public relations firm Engauge, the effort will run from June 1-17 across Central Florida and at TheArtsMatter.com. Funds raised will directly support grants to more than 50 United Arts-supported organizations in 2013.
In true grassroots form, volunteers, students, and artists will help spread the word via social media and email, and by distributing QR code-driven materials that, when scanned, connect instantly to the mobile giving site. There will also be various pop-up awareness events throughout the community in support of the Art of Giving campaign.
“This campaign will unite the longtime arts advocates that have been the foundation for individual giving to United Arts with a new generation of philanthropists by using new media techniques,” said Juliana Steele, VP of Administration and CFO of United Arts. “Every donation to local arts and culture truly is a work of art – we really believe that if we all give a little, we all get a lot.”
United Arts strengthens the community by connecting Central Floridians with creative opportunities and experiences.
For volunteer opportunities, please email [email protected], or visit TheArtsMatter.com to perform an act of philanthropy by giving for the arts today.
