President Donald J. Trump will grant the right to use his “Seal of Approval” to an exclusive group of candidates and committees that the President endorses or otherwise supports. The purpose of the Seal is to help President Trump’s donors distinguish between authorized uses of his name and likeness, and unauthorized uses including oftentimes outright scams.
It is intended to protect the President’s donors and supporters from illegitimate organizations falsely claiming some affiliation with President Trump and his campaign.
Many would argue President Trump’s endorsement power is the most powerful force in American politics right now. When President Trump posts an endorsement on Truth Social, or a candidate onstage before tens of thousands of voters, America First patriots rally behind President Trump’s choice.
According to Trump, some candidates, PACs and their fundraising vendors have drained millions of dollars from President Trump’s donors by falsely claiming that they support the former President, that Trump supports them, and that funds received in response to the solicitations will support, help, or defend President Trump.
To fight this scam, President Trump’s endorsement will now include the right to use his name and likeness in fundraising solicitations and other campaign communications, as signified by this new Seal. The Seal will be a powerful signal to President Trump’s loyal donors that the sender is on Team Trump, and is not a scammer.
Candidates and committees authorized to use the Seal shall be permitted, and encouraged, to use the Seal in connection with their activities on social media, in paid advertising, and on merchandise, according to Trump.
Of course, this Seal is revocable, non-exclusive license, and the digital art file containing the Seal is non-transferable per Trump’s terms. Any entity that mimics or unlawfully uses the Seal without explicit approval from a representative of President Trump’s campaign may face legal action.
Before responding to a fundraising solicitation from a candidate or committee, donors can visit DonaldJTrump.com/
By granting a candidate or committee the right to use this seal, President Trump said he does not solicit contributions for or on behalf of such candidate or committee. Additionally, the seal does not indicate or imply that President Trump or Donald J. Trump for President 2024, Inc. has reviewed or approved any fundraising solicitation or other communication in connection with the seal appears, and will not do so according to the campaign.
