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The Beef. It’s What’s For Dinner. 300 Kicks Off Grilling Season

To get fan’s engines running before the legendary DAYTONA 500, celebrity chefs showcased their favorite race day recipes during a satellite media tour and cookoff where beef was the star of the show.

The two events were part of this year’s Beef. It’s What’s For Dinner.® 300, sponsored by the Federation of State Beef Councils, on behalf of the Beef Checkoff. This is the second year the two organizations have partnered with the Daytona International Speedway to sponsor the Beef. It’s What’s For Dinner.® 300.



On Thursday, seven-time winner of the People’s Choice award at the NYC Wine & Food Festival Burger Bash Josh Capon prepared his own secret menu recipes featuring beef to TV and radio stations across the country.

Capon’s Shaved Filet Mignon Lettuce Cups pair thinly sliced steak with bold Asian flavors in and the best part, you can prep everything in advance. Another race day fan favorite are sliders, and Chef Capon has something for everyone. He showcased his Southwestern Sliders recipe which kicks it up a notch with green chili salsa mayo and pepper jack cheese. And for those looking for a little less spice, Capon’s Bacon & Onion Jam Sliders made with his award-winning special sauce should have their own spot in victory lane.

While many race fans got to check out Capon’s culinary secrets from the comfort of their homes beef was sizzling for fans at the track as well. The Beef. It’s What’s For Dinner. celebrity chef cookoff had chefs Lamar Moore, Jennifer Carroll, and Ryan Clark battling it out over the grill on the main stage. While Chef Lamar Moore stunned with their Beef Tenderloin with Cheesy Grits and Chimichurri and Chef Ryan Clark gave them a run for their money with their Flank Steak ‘Street Corn’ Skewers, it was Chef Jennifer Carroll who came out on top as this year’s grill master with their Berbere Beef Kebabs.

There are even more recipes to help plan the perfect tailgate this NASCAR season available, and you can also find tips for Grilling Basics along with steps to prepare the perfect grilled burger.

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