The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday. With an average overnight household rating of 48.1/71, the game was the highest-rated Super Bowl in metered market history.
The matchup between the Ravens and San Francisco 49ers in New Orleans breaks the 47.9/71 record set by Super Bowl XLV in 2011. It’s also up 1% from the 47.8/71 of last year’s New York Giants-New England Patriots game: Super Bowl XLVI on NBC was the most-watched event in U.S. TV history with a total of 111.3 million viewers.