Renowned mega-artist and entrepreneur Snoop Dogg – and national Olympic ambassador – announced the official opening of his first coffee shop, Smoke Weed Every Day (S.W.E.D.) in Amsterdam, located at Marnixstraat 333.
Following the successful launch of his first S.W.E.D. store in Los Angeles earlier, the Amsterdam location represents a significant step in the global expansion of the S.W.E.D. The coffee shop brings Snoop’s signature style and passion for cannabis culture to a city celebrated just as much for its cannabis cafes as it is for its famed canals.
S.W.E.D. is more than just a coffee shop; it is a cultural hub that embodies Snoop Dogg’s vision of a premium cannabis experience. The shop features a unique blend of high-quality products, exclusive strains, artisanal edibles, and top-tier cannabis accessories, all handpicked by Snoop himself. Visitors can expect an atmosphere that celebrates both the rich history and the vibrant future of cannabis culture.
“Amsterdam has always embraced cannabis, and so have I,” said Snoop Dogg. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”
Situated in the bustling and picturesque area of Marnixstraat, S.W.E.D. is easily accessible and nestled in a prime location known for its vibrant nightlife and cultural significance. The coffee shop spans two floors, offering a spacious and inviting environment for guests.
The ground floor welcomes visitors with a modern and sleek design, featuring a well-stocked retail area where customers can browse and purchase a variety of cannabis products. Comfortable seating areas are available for those who wish to enjoy their purchases in a relaxed and stylish setting. The decor includes striking graffiti art, including iconic images and phrases associated with Snoop Dogg, giving the space a unique and urban feel.
The basement level is designed to enhance the social experience, with additional seating and a cozy lounge area perfect for gatherings. This floor also includes a special section dedicated to hosting exclusive product launches, making it a dynamic space that reflects Snoop Dogg’s energetic and creative spirit. The walls are adorned with more custom artwork, providing an immersive and visually stimulating environment.
S.W.E.D. officially opened its doors at Marnixstraat 333, 1016 TC Amsterdam to the public on August 1st.
