Seaside Bank and Trust has completed its transition to the United Community brand name, including at locations around Orlando and Florida. The company said that moving forward under one unified brand enhances United’s ability to deliver a more consistent experience and expands the financial solutions available to both existing and new customers.
“We are committed to providing excellent service to all of the communities we’re a part of,” said Lynn Harton, Chairman and CEO of United. “We are proud to be one of the strongest and most trusted banks in the Southeast, and we’re excited to enhance the customer experience under the United Community brand throughout Florida.”
United acquired Three Shores Bancorporation, Inc. and its wholly-owned bank subsidiary, Seaside National Bank & Trust, in early 2020. Following the conversion to United’s operating systems in early 2021, all Seaside locations continued to operate under the Seaside Bank and Trust brand. United is rebranding Seaside in conjunction with a bank-wide brand refresh that includes a new and distinct logo mark that was announced earlier this year.
“This rebrand aligns with our commitment to serving our communities in the vibrant state of Florida while deepening the breadth of financial solutions available to our customers,” said Sharon Thompson, United Community Florida President. Thompson stepped into the state president role after Gideon Haymaker, Founder and CEO of Seaside, retired earlier this year. “I believe we have the best bankers in the industry, and this rebrand further enhances our ability to meet the needs of our customers.”
All customer touchpoints, including the website and banking center signage, fully transitioned to United Community on July 31st, and the bank will continue to roll out the updated look across the Southeast over the next year.