Through October 24, the 2011 RaceTrac Rivalry Bowl will offer fans of six Central Florida prep-school football programs the chance to best cross-town rivals, win cool prizes—and give back to their favorite schools.
Participating schools will compete against their rivals to win a $3,500 donation from RaceTrac. Fans earn points for their teams by displaying limited-edition RaceTrac Rivalry Bowl wristbands and buying non-alcoholic beverages from RaceTrac’s hundreds of fountain and still options, including bottled water, energy drinks, juices and more. Qualifying purchases can be made at any of the 57 Central Florida-area RaceTrac stores. Stores near participating schools will be decorated in team colors.
Additional RaceTrac Rivalry Bowl prizes include 500 tee-shirts for each participating school and the chance to win one of three 16GB iPads, one per rivalry. Guest simply text “DRINK” plus their receipt number to 81877* to enter the drawing.
RaceTrac is sponsoring three Rivalry Bowls in the Central Florida area, including:
· Middleburg High vs. Orange Park High Game Day: October 7
· Deland High vs. Mandarin High Game Day: October 28
· Osceola High vs. South Lake High Game Day: November 4
“Our local store teams are always looking for ways to support our guests and neighbors,” said Troy Lindbeck, director of community marketing for RaceTrac. “The Rivalry Bowls allow us to tap into two things we know our Central Florida guests care deeply about—high school football and giving back to their communities. We’re looking forward to a season of passionate fans treating our stores as their game day headquarters.”
Central Florida high school football fans can track their teams’ progress by texting their high schools to 81877* or visiting www.Racetrac.com/RivalryBowl. Weekly updates will also be posted on RaceTrac’s Facebook page and Twitter account. Winning schools will receive their Rivalry Bowl prize checks at half-time ceremonies during rivalry games. But the fun doesn’t end once the games do. Rivalry Bowl wristbands are good for a discounted 32-ounce fountain beverage November 7–December 31, 2011.
RaceTrac operates retail gasoline convenience stores in seven metro markets, including: Atlanta, Baton Rouge, Central Florida, Miami, New Orleans, Orlando and Central Florida.
