By: Sarah Mahoney
Source: Media Post News
She can sing, she can act, and she can sell plenty of cosmetics. Now Queen Latifah will see if she can sell high-end perfume, too — Queen by Queen Latifah will hit shelves of U.S. department stores this fall, and roll out internationally soon after.
The scent — in partnership with Parlux, which also sells fragrances fronted by the likes of Paris Hilton and Jessica Simpson — is a deep Oriental fragrance, “and reminiscent of aged Tequila,” the company says, with notes of bergamot, citrus, rose, cognac and coriander. The bright-red bottle is square with gold borders, and has a raised heart on it, “reinforcing Queen’s message of beauty from within,” Parlux says. While this is her first scent, Queen Latifah also appears in ads for Cover Girl, owned by Procter & Gamble.
The eau de parfum will retail for $59, and the eau de parfum spray for $49. The line will also include body lotion ($35) and body butter ($40).
