Sports Illustrated Resorts is getting ready to offer exclusive experiences they say only the most iconic and impactful name in sports can with new resorts in Orlando and other locations. The organization’s annual reach of more than 70 million consumers uniquely positions it to expand its offerings beyond publications and multimedia into real-life experiences.
Renowned international experience design and production studio Storyland Studios has been selected to master plan and design the latest addition to the world of immersive experiences: Sports Illustrated Hotels and Resorts, which are set to begin rolling out worldwide as early as 2023. These new destinations will feature a variety of engaging, entertaining attractions for visitors and sports enthusiasts of all ages. Storyland’s team, made up of experience-design experts and veterans of the themed attractions industry, will lend its three-dimensional approach to storytelling to the project.
The Orlando project, one of multiple Sports Illustrated Resorts in the works, will feature active, participatory visitor attractions, high-quality dining, lifestyle and wellness experiences, and celebrating some of the most iconic moments and athletes in sports history. Visitors who prefer direct, high-energy participation in attractions will thrive in the space. Here are some renderings for the future Central Florida resort:
“To appear in Sports Illustrated is one of the greatest and most recognisable honours in popular culture,” says Matt Ferguson, Chief Innovation Officer at Storyland Studios. “It’s truly one of the most coveted pieces of real estate in sports media.”
The first Sports Illustrated resort location is anticipated to be in Punta Cana, Dominican Republic, with an expected unveiling date in 2023. The Orlando resort will follow. Other possible locations in the United States and Hawaii are under consideration.
“Storyland is thrilled to begin the design and master planning processes for the global family of Sports Illustrated resorts,” said Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios. “Our incredibly talented and diverse team of artists and artisans is well-equipped to deliver unforgettable experiences for guests of all ages and backgrounds.”
Authentic Brands Group, the owner of Sports Illustrated, is at the helm of resort development. In partnership with Experiential Ventures Hospitality LLC and ADMI Inc., ABG aims to develop and launch a number of premium Sports Illustrated resort destinations.
“We’re honored to be a part of bringing our team’s concepts for this resort to life,” McGowan said. “Sports Illustrated is known worldwide for its enduring influence in the sports world. Transforming the brand from page to themed environment, then inviting sports enthusiasts, families, and adults of all ages to immerse themselves in that space, is going to be an incredibly exciting journey.”