He’s now the company’s official “Chief Taste Tester” for new baby foods and is the company’s “Chief Growing Officer.” The CGO is an honorary role on Gerber’s Executive Committee.
In addition to being the face of the iconic baby brand, the family gets $25,000 cash, free Gerber products for a year and a $1,000 wardrobe from Gerber Childrenswear.
To be considered for the role, babies should have been “between 0 and 48 months old, have an infectious giggle and shining personality, as well as the ability to melt hearts with cuteness — no corporate experience required,” according to Gerber. The company is also designing clothing inspired by Zane, with Gerber Childrenswear donating products to Delivering Good, to help “people impacted by poverty and tragedy with new merchandise.”
For more about Zane, click here.