The wait is over and it’s time to get your squish on as the Squishmallows Happy Meal makes its debut at McDonald’s restaurants nationwide.
The partnership launched in select global markets earlier this year and now, for a limited time while supplies last, U.S. fans can join in on the fun as the meal hit participating restaurants nationwide on December 26th.
For decades, fans have collected Happy Meal toys, but have never had the opportunity to collect up to twelve Squishmallow characters with the purchase of a Happy Meal, until now. Iconic Squishmallow® characters – like Cam and Fifi – will be a part of the lineup, as well as everyone’s favorite McDonaldland character and purple bestie – Grimace. And that’s not all – there’s a surprise mystery character that select fans may uncover when they open their Happy Meal toy.
“We’re all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer. “This collaboration welcomes McDonald’s and Squishmallow fans alike to enjoy this one-of-a-kind experience with the first McDonald’s Squishmallows Squad.”
For even more fun, each character comes with a unique playlist, courtesy of Universal Music Group – a first for Happy Meal® toys. Families can scan the QR code on the Happy Meal box to access each Squish’s playlist, which have been carefully curated based off their unique and fun personalities.
“The Squishmallows Happy Meal has taken the world by storm,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares. “We are excited to bring the program to our millions of fans in the U.S. with fun new ways to collect and connect with the Squishmallows brand.”
