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Magic’s Literacy Push for Youngsters

Copies of “Orlando Magic Hoop City” will be distributed to students in an effort to encourage youngsters to read more.  Bright House Networks, FOX Sports Florida and the Orlando Magic have teamed up and next week will present a customized motivational book to students at Markham Woods Middle School.

A special ceremony at Markham Woods Middle School will be held at 2 p.m., Thursday, Nov. 12, 2009 and Orlando Magic player Ryan Anderson is scheduled to appear at the ceremony, along with Magic mascot STUFF and the Orlando Magic Dancers.  FOX Sports Florida’s Magic host, Whit Watson, will also participate in the event.

Markham Woods Middle School was selected for the book because the school hosts a county-wide, afterschool basketball and citizenship program entitled, “FastBreak To Success,” which is funded by Bright House Networks.

The book itself is part of FSN’s Reading All Stars, a nationwide literacy initiative that fosters interest in reading among children who might not ordinarily pick up a book. The concept is both simple and effective: entice children to read by giving them compelling stories that teach valuable life lessons and the importance of following your dreams. This unique reading program provides a customized, sports-themed book that tells the story of a child following his or her dream to make it to the pros.

Bright House Networks, FOX Sports Florida and the Orlando Magic have partnered because of their shared commitment to encouraging children to develop strong reading skills so they can become more successful in school and life.

“This team effort between our three businesses demonstrates how a community can come together to make a meaningful and positive impact,” said Sara R. Brady, vice president, Public Affairs and Community Relations for Bright House Networks Central Florida Division. ”We all believe that just one book can make all the difference in a child’s life.”

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