Linda Landman-Gonzalez, vice president of community relations and government affairs for the Orlando Magic, was the named the 2010 Osceola Hispanic Business Council’s Amigo Award winner at the 12th annual Gala Osceola on Saturday August 21, 2010. Landman-Gonzalez is the only two-time winner of the Amigo Award and accepted the recognition on behalf of the Orlando Magic.
The Osceola Hispanic Business Council’s Amigo Award is presented annually in recognition of those who have excelled at celebrating the diversity of Hispanic culture through music, dance and community involvement.
“We want our entire fan base to know we value them,” said Landman-Gonzalez. “We want to continue our education on how to effectively reach every Magic fan and it’s important to understand our consumer’s needs and make everyone feel a part of our team.”
In her role with the Magic, Landman-Gonzalez oversees community relations, government affairs, multicultural insights and the Orlando Magic Youth Foundation. Under Landman-Gonzalez’s leadership, the Orlando Magic has become champions in the community, celebrating Hispanic heritage and culture. The Magic host an annual Hispanic Business After Hours to honor the contributions of Hispanic leaders across Central Florida. Prior to coming to the Magic, Landman-Gonzalez spent nine years as director of diversity, community and government relations for Darden Restaurants, Orlando’s only Fortune 500 corporation.
The Orlando Magic is committed to the Hispanic community and has instituted a variety of initiatives to reach our multicultural fan base throughout Central Florida. In July 2008, under the leadership of team President Alex Martins, the Orlando Magic created a multicultural insights department whose mission is to create an inclusive environment in which our community partners, fans and employees feel welcome, valued and appreciated.
