To build off the organization’s history of success and resiliency, the Magic have unveiled a new, bold marketing campaign, “WE WILL.” This rebranded campaign ‘turns the page’ on the next chapter in Orlando Magic history. As the team and the Magic brand continue to grow, this evolution speaks to the Magic’s continued desire to put a championship product on and off the court.
“WE WILL” promises the Magic will do whatever it takes to put a winner on the floor and create a product Magic fans and partners can be proud of on all fronts. The shift from “Be Magic” to “WE WILL” was made to update the Magic’s message and reaffirm the franchise’s desire to be great. Hallmarks of the campaign are in the Magic’s mantra of hard work, competing every night, leading and inspiring as the Magic strive for excellence via integrity, strength, resilience and togetherness.
“The Orlando Magic is an organization whose mission is for excellence both on and off the court. “WE WILL” really reflects our team, coaches, staff and our mission,” said Magic CEO Alex Martins. “This new campaign signifies the beginning of a new era of excellence for the Orlando Magic and our fans. We are excited about the direction we are headed as we build on the legend and success already created and look forward to what the future holds.”
The Magic officially unveiled the new marketing campaign to Orlando and the Central Florida market on September 24. The team will utilize television, print, radio and billboard advertising as well as non-traditional avenues such as online, social media and in-areas. “WE WILL” will also be seen on game tickets, pocket schedules and in digital formats.
