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Jack Daniel’s-branded Indian Motorcycle Unveiled at Bike Week

Earlier this month, to kick off Bike Week, Indian Motorcycle and Jack Daniel’s partnered together for the seventh year to celebrate American craftsmanship with the unveiling of an all-new limited-edition, Jack Daniel’s-branded Indian motorcycle. For 2023, the brands are excited to introduce the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse.




With only 177 units available globally, the new limited-edition bike draws inspiration from Jack Daniel’s legendary Old No. 7 Tennessee Whiskey, and for the first time ever, mixes Jack Daniel’s whiskey directly into the bike’s paint. It was developed in partnership with Klock Werks Kustom Cycles. The bike  was on display at Daytona Speedway throughout Race weekend in Central Florida.

Building upon the Indian Chief Bobber Dark Horse’s mechanical style, where its steel-tube frame and powerful Thunderstroke 116 motor take center stage, the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse includes several fine-touch details that make the bike truly one of a kind.The bike features Jack Daniel’s branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7 whiskey mixed directly within the bike’s Super Graphite Metallic paint.

“The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle. “This time, we decided to pay homage to Jack Daniel’s iconic Old No. 7 – the most iconic of Jack Daniel’s whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”

With a mean attitude and old-school muscle, the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse features several design elements that make this bike truly exclusive. Jack Daniel’s branding will be found throughout the bike including the front and rear fenders, stamped on its solo seat,and on a Montana Silversmiths Badge with each bike’s unique serial number. For ultimate exclusivity, Jack Daniel’s signature can be found on the rear fender and etched into the exhaust. The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse touts a tank with a single Indian Motorcycle Script “I” along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, Cloud Silver painted rockers and pushrod tubes –giving it a throwback style that delivers a raw metal look.

The motorcycle also features white center rims, a solo-saddle seat, a tinted Klock Werks Flared Deflector, a Pathfinder 5 ¼ Adaptive LED Headlight, which monitors the bike’s lean angle to maximize nighttime illumination, three ride modes, and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth, weather and traffic overlays, turn-by-turn navigation, and more.

“At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success,” said Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s. “To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it’s only appropriate to honor Jack’s tried and true Old No. 7, with this seventh collaborative offering.”

Starting at $24,499, the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships. The order window opened March 14th, and will close once all bikes are sold. The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse will begin shipping to Indian Motorcycle dealers throughout the U.S. and Canada in March 2023.

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