IAAPA Expo 2023 in Orlando, the premier global event for the attractions industry, brought together 36,173 attractions professionals on the floor from a total registration of 41,236. Of those, 26,453 were qualified buyers representing 18,135 buying companies, and 9,961 exhibitors representing 1,147 exhibiting companies. According to officials, IAAPA broke pre-pandemic numbers.
The event, held in Orlando, Florida’s Orange County Convention Center (OCCC), showcased the latest innovations and trends in the attractions industry. Exhibits covered more than 550,000 square feet of space inside the North and South exhibit halls and outside in the North and South parking lots. Hosting the event in Orlando is estimated to contribute over $100 million in economic impact to the region at its current size and attendance. Future efforts to expand the square footage of exhibiting space in the OCCC will be well received by Expo exhibitors remaining outside the halls or on the waiting list.
IAAPA Expo 2023 energized attendees with a dynamic opening ceremony that brought together the best of industry entertainment and welcome remarks from IAAPA’s senior leadership just before the countdown to the show floor opening. One of the most anticipated events was the Leadership Breakfast, where attendees had the privilege of hearing from Scott O’Neil, CEO of Merlin Entertainments. His inspiring keynote address highlighted his leadership philosophy and perspectives on the attractions industry.
“I want to express my heartfelt gratitude to the thousands of dedicated attractions professionals who make IAAPA Expo the thriving global community it is today,” said Jakob Wahl, president and chief executive officer for IAAPA. “Your passion and dedication to continuously innovate and share best practices with each other is what makes this event so special. It is wonderful to see everyone collaborate for the good of the attractions industry and bring joy and smiles to millions of guests all around the world.”
The IAAPA Foundation was also prominently featured at IAAPA Expo this year. The foundation’s mission is to inspire and support life-changing careers in the global attractions industry and the Expo fundraising initiatives raised a remarkable $26,000 which will go toward academic, experiential, and industry scholarships.
IAAPA Expo 2023 also included fundraising efforts for Give Kids The World Village, a charitable organization dedicated to creating magical, transformative wish vacations for critically ill children and their families. Several events were held, including the 20th Annual IAAPA International Charity Golf Tournament, the 13th Annual IAAPA Charity Motorcycle Run benefiting Give Kids The World, and the 17th Annual IAAPA Footprints from the Heart 5k Fun Run and 1 Mile Walk. Those events, plus donations made from generous IAAPA attendees, raised an impressive total of $160,000 to support the Give Kids The World mission.
IAAPA Expo 2023 offered unique EDUTours that allowed attendees to explore some of the most iconic attractions and destinations local to Orlando. Participants had the opportunity to visit renowned venues such as Walt Disney World, Universal Orlando Resort, and Fun Spot America, gaining valuable insights into the operations and creative processes behind these world-famous attractions. The marquee evening event IAAPA Celebrates, hosted by SeaWorld Orlando, included networking, park-exclusive food and beverage and hours of fun.
“The true magic of every IAAPA expo event is the dedication from our team,” said Michael Shelton, executive director and vice president for IAAPA North America. “Their passion and hard work not only built this event but also strengthened the bonds of our incredible industry.”
IAAPA had numerous sponsors of the Central Florida IAAPA Expo in Orlando, including:
accesso, Adyen N.V., AiFi, Aluvii, Inc., AMPP, Angry Birds, Aramark Sports + Entertainment, Attraction and Entertainment Solutions, Inc., Billings Productions, Inc., Brogent Technologies Inc., Capturelife, CAVU Designwerks, Chargerent, CLM Risk Management, Disney Live Entertainment, DOF Robotics, EPR Properties, Ernst & Young LLP, Gateway Ticketing Systems, Inc., GoPhoto B.V., Harris Miniature Golf Courses, Inc., Hasbro, Hownd, Inc., Illumix, Intercard, J&J Snack Foods, LightUpToys.com, McGowan Allied Specialty Insurance, Moss Distributing, Outdoor Factory, Polin Waterparks, ProSlide Technology, QubicaAMF Bowling Products, Redemption Plus, ROLLER, Sacoa Cashless System, Sansei Technologies, Inc., Satisfi Labs, Semnox Solutions LLC, ShimmerTech, Simtec Systems, Sky Elements, SPREE Interactive, Squishmallows, State Fair Mini Donuts, Storibox, Storyland Studios, Inc., TAIT, The Coca-Cola Company, The Nassal Company, THG, Triotech, Unclaimed Baggage, Vekoma Rides Manufacturing B.V., Visit Orlando/Orange County Convention Center (OCCC), Water Safety Products Inc., Water Technology Inc., Whirley-DrinkWorks.
They are already looking forward to IAAPA Expo 2024, taking place November 18-22, 2024, in Orlando, FL. So far, 401 exhibiting companies have booked 235,600 square feet of exhibit space.
