Markets Fashion, Clarion Events, and Tarsus Group announced today a co-location of early February 2021 events to create a multi-market physical event in Orlando, Florida for the upcoming fashion buying season.
The collaboration between Informa Markets Fashion’s newly announced MAGIC Pop Up Orlando, a women’s and men’s apparel, accessories, and footwear event, with US-based fashion tradeshows Womenswear in Nevada (WWIN), a womenswear fashion and accessories trade event, and OFFPRICE, serving the affordable apparel, accessories and footwear sector, is an answer to the industry’s call for a much-needed comprehensive physical buying event in the first half of 2021.
Following market disruption in 2020, this joint effort’s aim is to address the industry’s return to in-person experiences, with rigorous safety measures in place, while also driving greater commercial opportunities and business continuity for brands and buyers.
