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“Focus” is NOT a four-letter word

As a certified resume writer, I’m asked often by job seekers to construct effective resumes and cover letters. Being in the business for 15 years, there’s little I haven’t seen or produced. Over the span of these years, much has changed in format, style, content, and presentation… but one element has remained steady throughout the storm.

The significance of “FOCUS” has yet to fade, remaining an elemental factor determining results. Unfortunately, the concept seems to have been misplaced by many seeking career progressions.

Reason for bringing focus back to the forefront: This past week I was contacted by a potential client to develop a professional resume and cover letter as he had not found interview offers for months. After our initial consultation, I sent the usual post-consultation questionnaire in order to ensure we were on the same page and path.

To be fair, if answered properly and with insight, the questions I ask can be time consuming as they force introspection and objective clarification.

During our discussions and paper trails, client responses are not necessarily meant solely for document incorporation, they are springboard opportunities guiding the interview process and career coaching sessions.

Before I lose concentration on the topic at hand, focus relates to letting whoever receives your resume and cover letter immediately recognize the position of interest and what you bring to the table. As a writer, I insist all potential clients deliver a career objective, one or two ideal job postings, and a statement as to why he or she matches the dream job (from an employer’s perspective) BEFORE drafts are prepared.

Fair or not, I choose to work with very few individuals, only the serious ones committed to success. Discounting my support and expectations tells me the individual seeking help is not serious about professional progression… as a result, why would I waste my time and services?

Dealing with the potential client from last week, my questions to him: “Please locate and send a targeted job posting/description and where you see yourself professionally? My desire is to correlate objectives to your background, knowledge, skills, and abilities.

In this capacity, please send:

  •   The ideal job description/posting / Two paragraphs summarizing why a hiring manager would consider you as a viable candidate”

His response: “How much does a general resume cost?  I don’t have a target job, I wanted a edited copy of my current resume.”

Looking at the questions I ask during initial consultations, how would you respond? Would you make the effort to respond 100% or would you look for an excuse not to work on your career?

Put in another way: Are you FOC– — USED?

Hate to break bad news, a “general” resume will not secure career progression. Perhaps an entry-level job will appreciate a general resume, but for anyone looking to go beyond entry-level, FOCUS on the job at hand, tailoring to the posting (or career objective), and do the homework (like investigating the questions asked above).

Focus fosters:

  • Writer confidence
  • Writer ability to sell him/herself directly
  • Writer to interview transitions
  • Hiring Manager’s ability to connect job to candidate
  • Hiring Manager’s confidence in the applicant

To be clear, resumes without a target will always miss the mark. For those uncertain about job titles, tasks, duties, and hiring manager expectations, I encourage you to take advantage of ONETOnline.org. This free resource is a must – and should be one of your Internet favorites.

Seeking employment insight and career collateral, visit www.edu-cs.com or if you are seeking material designed for those transitioning out of prison, check out www.CareerBreakOut.com and consider the most powerful book that will change your life: Walls, Bars, and Razor Wire… You Choose.”

Danny Huffman, MA, CEIP, CPRW, CPCC
[email protected]
321-972-8919
Education Career Services: www.edu-cs.com
Career Break Out: www.CareerBreakOut.com

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