The Orlando Economic Partnership announced its choice of local digital creative agency Designzillas to strategically redesign and execute its website: www.orlando.org. The announcement comes as the Partnership revealed its three-year Launch to Tomorrow, an ambitious plan to recast economic development to achieve broad-based prosperity for the region.
A unified and strategic web presence became increasingly necessary following the recent merger of the Orlando Economic Development Commission, Orlando Regional Chamber of Commerce, Leadership Orlando and Orlando Film Commission.
The Partnership sought a qualified vendor to plan, design and execute its new website, requiring in each candidate: demonstrated experience with managing website projects, expertise in best practices regarding user experience, and proper use of development and deployment.
“As a business community, Orlando is very lucky to have so many creative agencies with such depth of talent, range of creativity and expertise in our market,” said Lisa Hultquist, Senior Vice President, Marketing and Communications at the Partnership. “We considered numerous top contenders and it became very clear Designzillas understood our organization from a holistic perspective. By bringing us into their process and demonstrating a strategic and analytical focus on the user journey, we got a feel for how the project would flow and knew we were in good hands.”
Top objectives planned for the new site include:
- Scalable information architecture strategy
- Seamless user experience
- Easily accessible tools and resources for a variety of audiences
- Demonstrate the strong, diverse and unified business community in Orlando in a visually appealing, easily consumable format
- Showcase a data center/report builder for quick access to key information
The Partnership and Designzillas plan to launch the new website in phases beginning spring, 2019, with the debut of the Partnership’s Communication Hub. The Hub will be designed to amplify Orlando’s story through engaging content that changes perceptions and advances Orlando as a future-ready region. Another new concept will feature a talent and recruiting portal to support local industry candidate pipelines. Final phases are set to launch late 2019.