Crunch Dr. Phillips has been announced as Orlando’s first 3.0 modern gym design.
CR Fitness Holdings LLC., a franchisee of Crunch Fitness, announced the upcoming opening of Crunch Dr. Phillips in Orlando, a $5 million, 37,080 square-foot state-of-the-art fitness facility.
Projected to open in late Fall 2025, Crunch Dr. Phillips is located in the former World of Decor, 7506 Dr. Phillips Blvd.
Fusing fitness with entertainment to make serious fitness fun, Crunch Dr. Phillips will be the first Orlando Crunch location with the brand new 3.0 design. It will offer top-tier cardio and strength training equipment, a dedicated group fitness studio, a functional HIITZone™ training area with indoor turf, Hot Studio, Ride cycling classes, HydroMassage® beds, tanning, full-service locker rooms with showers and a sauna, and more.
Prospective members can reserve memberships at discounted rates beginning at $9.99 per month, with $0 enrollment fees and the ability to save $60 annually on membership options. The first 500 founding members will receive a free t-shirt, discounts on small group and personal training, and more.
CR Fitness Holdings CEO Tony Scrimale has found a unique opportunity to help develop the Crunch brand through his passion for the industry. “We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Orlando,” said Scrimale. “With top-quality equipment, amazing group fitness classes, and personal training, there is something for everyone at an unbeatable value.”
CR Fitness Holdings, LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 150 years of experience in the fitness industry. CR Fitness Holdings LLC. currently has 74 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona. The franchisee has plans to reach 100 clubs by 2026.
Crunch Dr. Phillips represents a key market expansion for CR Fitness Holdings. The launch will bring high-quality fitness facilities to the residents of Orlando while also creating valuable employment opportunities within the local community.
