Central Florida Bank Appoints New Market President

Lawrence Hatch (left) and Alejandro Carrasquel.

IBERIABANK First Horizon recently announced the appointment of senior vice president, Private Banking Group manager, Lawrence Hatch to market president, Central Florida. Additionally, Alejandro Carrasquel CFP® has joined the market’s growing private banking team as vice president and senior financial advisor. These two appointments illustrate the bank’s continued commitment to the community and serving the evolving needs of clients in the metro-Orlando area.

Hatch previously led the bank’s Central Florida Private Banking Group and has built a team of dedicated professionals, including the most recent hire Alejandro Carrasquel. Now, at the helm of the Central Florida Market, Hatch will oversee balance sheet and income statements of all lines of business in the Central Florida market; including but not limited to consumer, wealth and commercial banking.

“As a veteran banker recognized in the community for his leadership and business acumen, Lawrence is well positioned to lead our expansion in the Central Florida market,” said Marty Lanahan, regional president for North Central Southwest Florida IBERIABANK First Horizon. “Lawrence has become an invaluable member of the IBERIABANK First Horizon family, and we congratulate him on this well-deserved promotion.”

Hatch has more than 20 years of banking experience. Before joining IBERIABANK First Horizon earlier this year, he held positions at SunTrust|Truist and Evergreen Investments, a fully owned subsidiary of Wachovia Bank, a Wells Fargo Company. A graduate of the University of Florida, Hatch was the cornerback for the Gator football team who then went on to play in in the National Football League for the New England Patriots before starting his career in banking.

Today, Hatch is an active member of the Central Florida community. In addition to serving as a youth football coach and mentor, he is a member of the Florida Gators Alumni Association and Chairman of the Board for the Assistance Fund, a Not-for-Profit organization that provides under insured individuals with financial assistance for chronic and life-threatening diseases.

Joining Hatch and IBERIABANK First Horizon is Alejandro Carrasquel, vice president and senior financial advisor. Carrasquel will help clients reach their financial goals and meet their wealth management needs by providing holistic advice and financial planning services.

“Alejandro brings talent, experience and a unique approach to client service to our expanding Private Banking Group in Orlando,” said Bob Cole, managing director of IBERIABANK First Horizon’s Wealth Department for Florida. “Alejandro, along with our qualified team of advisors, provides the best in financial services to residents across Central Florida.”

Carrasquel is an accomplished advisor with more than 20 years of experience in wealth management and investment services at companies such as Ameriprise Financial and BBVA Investment Services. He is a CERTIFIED FINANCIAL PLANNERwho holds series 7, 66, life, health and variable insurance licenses in Florida. A graduate of Rollins College, in Winter Park, Carrasquel earned his bachelor of science in International Business and is fluent in both Spanish and English.

IBERIABANK First Horizon’s philosophy is to exceed client satisfaction by delivering unparalleled customer service. Hatch and Carrasquel are positioned to serve the local community by offering comprehensive financial service and assistance to customers and building strong and lasting relationships with current and prospective clients throughout Central Florida.


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