“I can never find any good job listings. Am I missing something or searching in the wrong place?”
This question was sent in by Kirsty Walden, who, like many, can’t seem to find any of the jobs they’re looking for. To answer her question directly… yes, you are searching in the wrong place.
According to the Career Thought Leaders Group, 80% of job listings are located in what is known as the “hidden job market.” This means your searches on sites such as Monster.com, or even local newspaper listings, are only advertising a minority of the jobs that need to be filled. In other words, you are, like many others, concentrating on 20% of the jobs out there. How can this be? You ask naïvely…
You see, the truth of the matter is, not all companies advertise jobs that need to be filled. Before shaking your hands in the air, there is logic to their madness. Companies that hire/promote from within, for example, will not spend the money to advertise. Would you? Additionally, given tight budgets and vast pool of qualified applicants, many companies don’t have the time or resources to create several listings for an opening. So why not tap a free online resource of global applicants and place an advertisement at a lower cost (if at all) via the World Wide Web?
Regardless of the reasoning, the key thing to remember is there are many perks for searching in the hidden job market. You want to be looking here, trust me. After all, would I steer you wrong?
Once you’ve found the hidden job market, you can expect less rejection, less waiting, and, best of all, less competition. According to Dice, on average you’ll be competing with fewer than 10 people for a position.
While this may sound too good to be true, I challenge you to think otherwise. Many people, like Kirsty, don’t know there is a hidden job market. The mainstream approach is to visit a common job search engine such as Monster and hope for the best. While this is not a bad approach and should be your first of many steps, strategies such as these don’t often lead to hiring.
A better approach, instead, is to find jobs in this hidden market by networking–it’s one of the most useful skills you should master as a career professional. It’s not hard to master either; it simply takes time and effort.
Here at Education Career Services, we teach the 1:50 rule. For every 1 person, there are at least 50 potential contacts to be used. These contacts can be from your personal, social, or professional life.
Career tip and activity: Make a list of all these people mentioned above, noting what industry and career path they are part of. Ask them if their companies are hiring in your line of work.
The results will be surprising!
One of the many perks of networking is familiarity. If one of your contacts does find a job opening for you, they can put in a good word… placing you immediately in the advantage. Likewise, hiring managers will be impressed by your ability to find the opening, rather than browsing online listings. Any advantage is a good advantage.
Don’t give up on the networking strategy. If none of your direct contacts have anything for you, expand your network. Find contacts of your contacts, then ask them for an informational interview or send them a networking letter introducing yourself.
Career tip: The job market is a system powered by who you know; therefore, the more people you know, the more power you have.
The important thing to remember is don’t be discouraged. Contacts may not always have useful information for you or job openings that need to be filled. That’s to be expected. However, you never know when a contact of yours will suddenly have an opening or a tip for you. Maintain that network and it will pay off eventually.
If you would like additional information or assistance in any career-related manner, don’t hesitate to reach out and send your request through the comment section or email directly at [email protected]. Cutting edge single topic career workbooks and complete career lifecycle books are available at our website (www.edu-cs.com) or visit us at Amazon.com (search Danny at ECS).
Written by Brandon Hayhurst
Education Career Services
