The Orlando Magic announces their participation in the National Basketball Association (NBA) Green Week 2010 which tipped-off on April 1 and will run through April 9. The NBA will partner with the Natural Resources Defense Council (NRDC) on its efforts.
To recognize NBA Green Week 2010, the Orlando Magic will be hosting a “Green Night” on Wednesday, April 7 during the Magic vs. Washington match up. Orlando’s “Green Night” activities on April 7 to include:
* A voucher/pledge card distribution to the first 500 fans for two compact fluorescent light bulbs redeemable outside Amway Arena’s north side starting in the third quarter of the April 7 contest.
* “Green Tips” displayed on the jumbotron throughout game.
* Players to wear adidas shooting shirts featuring a green logo (done during all games throughout Green Week).
* Recycling awareness videos featuring STUFF the Magic mascot on the jumbtron.
* Waste Management’s (WM) 2010 Think Green Art Contest Winner, fifth-grader Anna Lam from Azalea Park Elementary, to be recognized pregame on-court with Magic Community Ambassadors Nick Anderson and Bo Outlaw, STUFF and a WM representative. Her artwork illustrates the 3 R’s…reduce, reuse and recycle.
* The WM truck outside at Fan Fest displaying Anna Lam’s artwork.
* Continuing with the team’s “green sweep” in partnership with Waste Management to educate fans and encourage them to recycle in games.
The Orlando Magic continues a company-wide green initiative, which is punctuated by having the first Leadership in Energy and Environmental Design (LEED) Certified designed and constructed professional basketball arena. Other on-going Orlando Magic green activities include: an in-game recycling program with Waste Management and an Orlando Magic front office recycling program; a continued partnership with “Rock and Wrap it Up” to take leftover food after Magic games and deliver to shelters and food banks; an environmentally-friendly digital version of the team magazine, Magic Magazine produced monthly.
During Green Week, the entire NBA family will team up to generate awareness and funding to protect the environment as players will wear special on-court apparel, the league and its teams will hold auctions to benefit environmental preservation organizations, and teams and players will participate in hands-on community service projects. In addition, the NBA.com microsite, www.nba.com/green, will feature everything from greening tips for fans to interviews with NBA players on why environmental awareness is important to them.
“Green Week showcases the NBA’s ability to inspire positive action and is another example of why the league has an outstanding reputation as one of the world’s most responsible sports organizations,” said NRDC Senior Scientist Allen Hershkowitz. “A healthy environment benefits everyone, and the NBA’s continued incorporation of that understanding into its operations proves it takes its commitment to environmental protection seriously.”
This season, the NBA is continuing to take steps to become a more environmentally responsible organization and will continue to explore ways of improving in this area. To learn more about what the NBA and its teams are doing to “go green,” please visit www.nba.com/green.
