All three key performance measurements in the Orlando hotel industry declined during the week of 23-29 May 2010, according to data from the Smith Travel Research (STR).
Orlando hotel occupancy declined to 55.6 percent for the week ending May 29th compared to 56.0 percent for the same period in 2009, representing a decrease of 0.8 percent.
The Average Daily Room (ADR) rates in Orlando also declined to $83.15, where it stood at $105.51, the same week in 2009, a decline of 21.2 percent.
The Revenue per available (RevPAR) room, one of the most important gauges of health among hotel operators, declined to $46.22, a whopping 21.8 percent, from the $59.12 posted the year before.
Meanwhile, for the U.S. hotel industry as a whole, there were increases in all three key performance measurements.
In year-over-year measurements, the industry’s occupancy increased 19.1 percent to 61.3 percent. Average daily rates was up 4.3 percent to US$97.12. Revenue per available room rose 24.2 percent to US$59.56.
